Addicted to culture
We create limited run, addictively fun pop-culture products that tell stories at the speed of culture.
There’s no distance between popular culture and people. As mass media continues to fragment so do art, music, and literature, creating many tribes of popular expression. We use data and a trend management system to make sense of shifting and emerging signals in culture. Our products are for people who want to participate in what they buy as a narrative of self-expression. We call this storyful living.
Popjunkie is Esmé Rottschafer, Business Design & Foresight Strategist, and Tyler Serr, Creative Director. We are self-proclaimed pop-junkies whose cultural addictions run deep.